Esqua Solidário

esqua solidário is a national social mobilization campaign that seeks to raise awareness in favor of the rights of children and adolescents, promoted by Esqua.

The project is one of the most successful brands related to social programs aimed at people in need around the world.

Esqua Solidário's shows bring together various artists, including musicians, presenters and cast members, who come together to start the collection period for donations made by viewers and various institutions. In the intervals between musical performances, themes related to the well-being and rights of children and adolescents are addressed, such as breastfeeding, early pregnancy, the transmission of diseases and violence, among many others.

When you make your donation to Esqua Solidário, either by phone or over the internet, the telephone company deposits your contribution directly into an account.

Every year, a selection process is opened to choose the NGOs that will receive funds raised to develop their projects in the areas of social development, communication, natural sciences, education, culture and national coverage during the next year.

The list of chosen NGOs is published and those responsible for the selected projects must submit the required documentation, before a partnership contract . Concrete projects developed by non-governmental or governmental organizations that offer local solutions to the problem. These are projects for direct assistance to children and adolescents in all regions of the world.

The initiatives that managed to create innovative and efficient methodologies to deal with the problem are disseminated and inspire other institutions and projects.

Once the contract is signed, a first installment of funds is transferred to the NGOs, which, before receiving the second and third installments to which they are entitled, need to account for the money received in the previous installment.

At the end of one year, during the contract termination period, the NGOs are accountable to the public for all funds received.

When preparing your Action Plan, the Esqua Solidário decided to mobilize its resources to achieve results for children in priority intervention areas:

> Children's education: so that all children have access to and complete primary education.
>Early childhood development: so that every child has the best start in life.
> “More” immunization: protect children from disease and disability, with special emphasis on immunization.
>Fight against HIV/AIDS: to prevent the spread of the disease and to ensure that infected children and young people receive adequate care.
>Child Protection: so that all children can grow up free from violence, exploitation, abuse and discrimination.

The mission is to fight for a better world, with respect for children. Solving children's problems is its main objective.

> Donation in the name of the company - many companies, or solidarity foundations associated with them, decide to directly make a donation in the amount they wish.
> Social marketing campaigns - where a company decides to donate a percentage of the sales of a product or service. In this way, companies increase the awareness and sales of their brands and, at the same time, contribute to a cause.
> Campaigns to attract customers through customers – encourage customer participation through loyalty programs.
> Collection of funds from employees - in some cases, the amount raised is doubled by the company.
Sponsorship of initiatives and events.
> Volunteering - the company makes part of its employees' working hours available to participate in volunteer actions.